Is Your Business Name and Logo Still Relevant? Is It Time to Rebrand?

Overstock.com is an online retailer selling everything from clothing to furniture and pretty much everything in between. According to Wikipedia, when the company was founded in 1997, it exclusively sold surplus and returned merchandise on an online e-commerce marketplace. The company liquidated the inventories of at least 18 failed dot-com companies at below-wholesale prices during […]

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