I learned the hard way that what looks easy, isn’t always so. Jill Scott makes singing look effortless but I know better. I know her performances are the result of thousands of hours of practice and good self-care. So I cringe when I hear people say, “how hard could it be?” Those my dear friends […]
It was obvious she had been through a laundry list of graphic designers for her client’s project. She was very careful to explain exactly what she was looking for. She sent pictures. Lots of pictures. She asked for references. Still, she wasn’t sure if we’d be able to pull off the concept her client wanted. […]
Dear Small Business Owner, If you’re moving from your home office into a commercial space…congratulations! That’s a huge milestone for you and your business. If you don’t know, leasing a commercial space is nothing like leasing an apartment. Oh, the things that are hidden within your 40-page lease agreement! Thinking about the corner office on the […]
Your Company Culture Some things you don’t leave to chance. And building your company culture is one of them. This is one of those things that you do intentionally. To leave to chance or for others to define makes for a very expensive rebranding campaign later. And if you thought this was just a big company […]
Today’s Woman Business Owner The 2017 State of Women-Owned Business Report says that there are 11.6 million women businesses in the U.S. as of January 2017. You are in such good company! We’re starting businesses, employing people in our communities, and the number of women generating a half million dollars in revenue or more […]
When you’re a woman business owner, it’s not accidental that you meet and connect with other women business owners. You get to know their stories. Their wins, their struggles, their strengths and yes, even their losses. The women I encounter range from startups to women who are in the rebuilding process to the magical women […]
Catherine and I recently met a networking meeting. She’s this edgy millennial with multi-colored hair who happens to run a nonprofit organization. Catherine is going to change the world. I wholeheartedly believe that. As we went around the table sharing our businesses, Catherine mentioned how her new marketing hire wasn’t working out. She’d been doing […]
We were chatting over coffee, cameras, and laptops with a group of photographers as is our custom every weekend. We talk about the business of creating, we share information, and we critique each other’s work. No competition here. Just artists and entrepreneurs communing over coffee and Nikon and Canon camera bodies. One of the photographers […]
Do you remember how amazing it felt the first time someone purchased your product or secured your services? That’s the stuff entrepreneurial highs are made of! Someone trusted all your marketing and branding efforts and bought from you. You wanted to duplicate this process and you did. You grew your business and now you find yourself […]
I couldn’t believe what my eyes were reading. I had to turn my car around, read it again and then I took the picture. Bully Marketing? Online shaming and cyberbullying are malicious acts that unfortunately stay in our news cycles. These actions are practiced by young and old but the results are the same. Real […]
