In 2021, Facebook announced that it would match donor gifts on Giving Tuesday. And the people rejoiced! Until all the matching funds were allocated in seconds. Yes, seconds. Seven million dollars of allocated matched funds were gone in seconds. Facebook’s response? “Wow, that was fast!” This undoubtedly left a bad taste in the mouths of […]
Giving Tuesday is quickly approaching and storytelling—great storytelling always plays centerstage! So, what makes for a good story? How can you ensure your organization tells a great one? Having won a few awards for our ability to tell a good story, here’s our storytelling strategy. Set a goal or intention for the story Write or […]
The San Antonio Film Festival (SAFILM) chose our client’s short documentary, “Just One” as an Official Selection at this year’s film festival. I had the honor to speak on behalf of the work and the incredible young people featured. We are beyond excited and proud of the work created for our client, Collective Action for Youth. […]
Nonprofit organizations stand amid the sea of people facing down life’s challenges. The baby who needs a bottle to sleep tight. The dad who made desperate decisions. The wife recovering from a lifetime of trauma. The family that needs rescue after yet another Category 5 hurricane swept their home away. The same-sex couple fighting for […]
Nonprofit video production doesn’t always fit within nonprofit marketing budgets. Luckily, nonprofit storytelling can be done with a standard cell phone. Video was introduced to cell phones more than two decades ago. Quality has improved to allow for literal commercial use. Bentley shot a 2015 commercial series using an iPhone 5s, and celebrities like Selena […]
We are honored. The work we produced on behalf of our client Collective Action for Youth has won its first award this film festival season! PrettyWork Creative has won a Silver REMI from WorldFest – Houston International Film Festival. This is our second award from WorldFest and we couldn’t be prouder of the work we’ve produced […]
TRIGGER WARNING: This post talks about fertility, maternal morbidity, pregnancy and the birthing experience. Between shutting down my baby manufacturing plant and having clients who deal with maternal health and morbidity, I really understood how magnificent and miraculous it is to be able to grow and deliver a whole human being and survive to tell […]
Dieter Cantu and Angel Jackson re-live the single police encounter that forever changed their lives. Now they’re demanding change and helping other dual-status youths live productive lives. CYPRESS, Texas – Sept. 22, 2021 — All it takes is just one encounter to change a young person’s life forever. Especially the lives of black and brown children. This single […]
Three things made me happy about the announcement. They wanted to own their content and the rights to it. They wanted to control how the show was edited. They wanted to control how it was distributed. When I first heard the news that production studios were approaching the 19 families that bought 90 plus acres […]
The documentary that followed a team of volunteers for six weeks after Hurricane Harvey has been added to a collection of stories and other memorabilia curated by the Houston Flood Museum scheduled to open August 28, 2018. ‘What Mercy Looks Like’ will be able to tell the story of the volunteers who helped Houstonians […]