Do You Have The Right Employees In Place in Your Business?

Catherine and I recently met a networking meeting. She’s this edgy millennial with multi-colored hair who happens to run a nonprofit organization. Catherine is going to change the world. I wholeheartedly believe that. As we went around the table sharing our businesses, Catherine mentioned how her new marketing hire wasn’t working out. She’d been doing […]

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Is Your Business Name and Logo Still Relevant? Is It Time to Rebrand?

Overstock.com is an online retailer selling everything from clothing to furniture and pretty much everything in between. According to Wikipedia, when the company was founded in 1997, it exclusively sold surplus and returned merchandise on an online e-commerce marketplace. The company liquidated the inventories of at least 18 failed dot-com companies at below-wholesale prices during […]

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3 Marketing Tips for Building A Personal Brand that Stands Out

More than likely, if you’re launching a new personal brand, you’re sure to find a marketplace already bustling with service and product providers and people who want to purchase those products and services. How do you stand out? How do you find your customer? How do you find your own “blue ocean” or are those marketplace mythical unicorns? It […]

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The Project, The Premiere, The People

The Project You have to understand that this project was not on our production schedule and nowhere near our radar. It kind of just fell into our lap. We saw this great organization corralling volunteers from all across the United States to help Houston-area homeowners recover from Hurricane Harvey. We called them superheroes and started documenting their […]

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What Hurricane Harvey Showed Us

We survived Hurricane Harvey then Tropical Storm Harvey well. We did watch water creep up our driveway and front porch only to recede. We survived. Nerves a little frayed but we were okay. We can’t say that for many people we know personally. Lots of friends and colleagues had to evacuate. A month after the […]

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