One of my favorite things to do is help entrepreneurs develop their brand. It’s an opportunity I don’t take lightly! Together we bring their vision and their dream to life. This process never gets old! Once we establish brand definitions and promises, once we talk target audience and visual identities, once we talk about the brand’s […]
When you’re a woman business owner, it’s not accidental that you meet and connect with other women business owners. You get to know their stories. Their wins, their struggles, their strengths and yes, even their losses. The women I encounter range from startups to women who are in the rebuilding process to the magical women […]
Catherine and I recently met a networking meeting. She’s this edgy millennial with multi-colored hair who happens to run a nonprofit organization. Catherine is going to change the world. I wholeheartedly believe that. As we went around the table sharing our businesses, Catherine mentioned how her new marketing hire wasn’t working out. She’d been doing […]
Overstock.com is an online retailer selling everything from clothing to furniture and pretty much everything in between. According to Wikipedia, when the company was founded in 1997, it exclusively sold surplus and returned merchandise on an online e-commerce marketplace. The company liquidated the inventories of at least 18 failed dot-com companies at below-wholesale prices during […]
We were chatting over coffee, cameras, and laptops with a group of photographers as is our custom every weekend. We talk about the business of creating, we share information, and we critique each other’s work. No competition here. Just artists and entrepreneurs communing over coffee and Nikon and Canon camera bodies. One of the photographers […]
Do you remember how amazing it felt the first time someone purchased your product or secured your services? That’s the stuff entrepreneurial highs are made of! Someone trusted all your marketing and branding efforts and bought from you. You wanted to duplicate this process and you did. You grew your business and now you find yourself […]
More than likely, if you’re launching a new personal brand, you’re sure to find a marketplace already bustling with service and product providers and people who want to purchase those products and services. How do you stand out? How do you find your customer? How do you find your own “blue ocean” or are those marketplace mythical unicorns? It […]
Elgin and I were meeting with a client at A 2nd Cup—a socially conscious coffee shop here in the Houston area. Their reason for existing is to not only brew you a cup of coffee but to help put an end to sex-trafficking. As we were wrapping up our meeting, Elgin and I hear live […]
The Project You have to understand that this project was not on our production schedule and nowhere near our radar. It kind of just fell into our lap. We saw this great organization corralling volunteers from all across the United States to help Houston-area homeowners recover from Hurricane Harvey. We called them superheroes and started documenting their […]
We survived Hurricane Harvey then Tropical Storm Harvey well. We did watch water creep up our driveway and front porch only to recede. We survived. Nerves a little frayed but we were okay. We can’t say that for many people we know personally. Lots of friends and colleagues had to evacuate. A month after the […]
