In 2021, Facebook announced that it would match donor gifts on Giving Tuesday. And the people rejoiced! Until all the matching funds were allocated in seconds. Yes, seconds. Seven million dollars of allocated matched funds were gone in seconds. Facebook’s response? “Wow, that was fast!” This undoubtedly left a bad taste in the mouths of […]
Giving Tuesday is quickly approaching and storytelling—great storytelling always plays centerstage! So, what makes for a good story? How can you ensure your organization tells a great one? Having won a few awards for our ability to tell a good story, here’s our storytelling strategy. Set a goal or intention for the story Write or […]
Nonprofit organizations stand amid the sea of people facing down life’s challenges. The baby who needs a bottle to sleep tight. The dad who made desperate decisions. The wife recovering from a lifetime of trauma. The family that needs rescue after yet another Category 5 hurricane swept their home away. The same-sex couple fighting for […]
Three things made me happy about the announcement. They wanted to own their content and the rights to it. They wanted to control how the show was edited. They wanted to control how it was distributed. When I first heard the news that production studios were approaching the 19 families that bought 90 plus acres […]